MARKETING

Marketing Education prepares students for postsecondary education and careers in marketing communications, marketing management, marketing research, merchandising, and professional sales. Marketing consists of making socioeconomic decisions and producing goods and services to consumption. Instruction is as specific as procedures for merchandising and as general as the creativity needed to develop an effective promotion.

The function of marketing occurs in all industries. Application of skills in reading, writing, mathematics, critical thinking, inquiry-based, problem-solving and psychology is found throughout the curriculum. The pace at which marketing activities are changing has accelerated due to environmental shifts taking place in the business world: downsizing, outsourcing, off-shoring, mergers, global competition, world markets, and technological innovations. These changes impact the skills, attitudes, and abilities needed for success in today's workplace.

Based on the 2008 Marketing Standards, Marketing Education provides the foundation for students in selling, promotion, pricing, marketing-information management, market planning, product/service management, and channel management.

DECA, the Career and Technical Student Organization for marketing students, complements the class and work experiences by allowing students to develop practical presentation, decision making and leadership skills. Work-based learning experiences, including Cooperative Education, are strongly encouraged to add relevancy to classroom instruction.

For more information, please contact MarketingEducation@dpi.nc.gov .